South koreans rarely go for Google search. Instead they use the “Naver”, thanks to a real time question-and-answer system involving tens of thousands of daily responses from the general public. According to a research firm, Naver accounts for 76% of the internet searches in South korea. NHN Next Human Network is the company that runs Naver, says its success is due to the product being tailored to korean society. Naver shows web based texts, news, blogs, online communities, books, shopping and even weather.