There are hundreds and thousands of salesmen / saleswomen in the world who work everyday selling different products and services to millions and millions of customers.
Of these, we can safely assume that 80% of the people are average performers who bring just 20% to 40% of the business. But the remaining 20% of the people are highly successful people who bring the major chunk of the sales for the company.
What are the key attributes these 20% highly successful people have :::
- They fully know the product / service they are selling in terms of every attribute / benefits / defects etc.,
- They also have very clear goal of selling the product / service after convincing the prospect of the benefits.
- They also have a courteous appearance / gestures / behavioral qualities which impress the prospects.
- They have excellent communication skill including listening capabilities.
- They are good learners which makes them to learn from their mistakes and also from others’ mistakes.
- They provide good after sales support / co-ordination with the converted customers , who then become their sales representatives.
The gap between the winning horse and the remaining horses in just few centimeters or millimeters. But the result difference is immense. So put in that extra effort consistently and persistently, and join the highly successful salesmen / saleswomen group.
All the very best.