Normally people book all their vacation hotel bookings through their well known travel agent, who ends up getting you some 5% or 10% discount on card rate. If you are smart enough, you can catch hold of one of the dependable online sources like http://bookit.com for booking all your requirements, including pensacola beach motels.
These people have excellent relationship with all the leading hotels in every city in US and Europe and that helps them in getting you better deal every time.